EMBLEMHEALTH
Neighborhood Care
Description In 2019, we evolved EmblemHealth's Neighborhood Care brand campaign to highlight its diverse members and the activities they do to stay healthy. EmblemHealth Neighborhood Care provides in-person customer support, access to community resources, and programming to help the entire community learn healthy behaviors.
My role As Brand Marketing Specialist, I was responsible for brand campaigns and worked with my internal team and brand agency, gyro, in aligning the brand strategy and managing coordination of teams, final color proofing and weekly digital ad placement to various aspects of campaign development and tracking.
Results All-time highs in overall brand awareness and consideration—as measured by our annual brand tracker
PRINT AD
The Neighborhood Care 360 marketing campaign required me to generate, pitch and produce human-centered stories around healthcare with emphasis on wellness in target ethnic neighborhoods.
DIRECT MAIL AD
BRANDED MEDIA
BILINGUAL DECALS
In partnership with our in-house creative team I created bilingual decals for use on-site at our brick and mortar wellness centers.
SOCIAL MEDIA
Alongside out out-of-home and print collateral, the campaign involved an active social media presence, particularly on Facebook, given our target demographic.
PULL-UP BANNER
After creating an inventory of our collateral and branded assets at each brick and mortar location, we refreshed our branding and created up to date creative relevant to each community.
